Here are a few Tips and Tricks to help get you started writing your first Carleton Perspectives on Public Policy blog post:
- Write conversationally – Aim to write in a casual, yet professional, tone.
- Use a short, catchy title – Be creative and use your imagination! The title is what first grabs the reader’s attention.
- Write in short paragraphs – Use two or three sentences per paragraph. This gives readers some visual relief from a text-heavy page.
- Write short blogs – Although it’s hard to nail-down length to a specific word count, keep 400 to 1000 words in mind. Aim to make your argument concisely. Keep in mind that after people are drawn in by your catchy title, they often decide whether to keep reading after the first two paragraphs.
- Link to relevant external content – This may include recent articles from reliable news sources, government or political party policy documents, government or third sector reports, etc. that are relevant to the topic you are discussing.
- Use eye-catching visuals– Use images or videos (this can include external links) to make your blog more visually appealing. Send photo/video credits and captions when you submit your post.
- Use bolding, italics or bullets (sparingly) – Consider using these font styles in order to highlight the main themes of your post (this may be more useful for longer blog posts).
- Encourage comments – We want to keep our readers engaged! Encourage comments and interaction with your readers.
- Search engine optimization (SEO) – Think how people might search Google to find your post. Include the key words that are related at the bottom of your blog post.
- Have fun – Your blog post gives you the opportunity to share your evidence-based perspective on a public policy issue of particular interest to you. Be creative and have fun with your posts.
Any questions? Get in touch with Jennifer Chisholm, Editor-in-Chief, Carleton Perspectives on Public Policy, at firstname.lastname@example.org